For many internet marketers, creating content takes upward of 60% of their time. Because of this, marketers and businesses alike are looking to find ways to shave time and costs off of content creation. The problem with cutting corners on content, however, is that it is the primary method that is being used to actually transform a targeted visitor into a customer. Today's internet user is savvy and sophisticated. They know when they read a copied sales pitch, an article created out of spintax, or a content that was created in a different language and then translated through Google. If you want results, the secret is simple: have good website content. Can that be done quickly and affordably?
Combine Marketing Content with Sales Content
It's a common mistake that is repeated time and time again: what is done for sales is also done for the marketing process. The two are not one and the same. But wait... this says... to do it anyway? The caveat is that this can be done successfully, but only on your website alone. Marketing is about getting your product known, wanted, and craved. Sales is about closing the deal. From a content standpoint, marketing your product must be focused on whatever your marketing goals happen to be. Sales is 100% about getting your targeted visitor to become a customer. On other sites, you can't combine the two because it'll be confusing to whomever reads your content. On your website, however, you can incorporate SEO strategies within your sales pitch to help your domain rank better. Two birds, one stone, zero problems.
Have Content That Adds Value To Your Visitors
Before ever visiting your website, you have been researched. Your product has been researched, your information has been researched, and you wouldn't have that visitor if you had something that didn't hold any potential value for that person. The problem is that so many times, the battle to win customers ends right there when you've got that visitor on your site. That's where the battle should really begin. The more value that you can provide a targeted visitor, the more likely they are to become a customer of yours. What does that value look like? It should be custom-tailored to the experience of your product or service. Just because it is free doesn't mean there is value. Above anything, if you can provide information that someone can use, you'll have a wonderful chance of creating revenue.
How Is Your Website Content?
The quality of your website content is directly proportional to your ROI. Good content will equate to a good ROI if your product or service has tested in the market well. Your readers will actually feel disrespected if you don't offer them a genuine experience, and that's what they'll get if you don't provide them with original, unspun content. If you are struggling to convert your visitors into customers, chances are it's not your marketing efforts – chances are it's the quality of your content in that final sales pitch.
For creative content ideas contact the team at NewLucid
CLICK HERE to watch an episode of Kersten and Chris's online business show BizDev Weekly explainin the entire process.
Chris Hamilton and Kersten Kloss run New Lucid, a business development group located in Calgary, Canada that bridges new world communication tools with old-school techniques to drive client sales.
Visit NewLucid's Website if you need business development help. Or call 1(800) 956-1743
Watch this Calgary Business Development show episode if you want to drive traffic to your website and convert that traffic into sales.
BizDev Weekly - The Calgary Business Development Show with Kersten Kloss and Chris Hamilton
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