Saturday, 19 May 2012

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Kersten Kloss Web Marketing Strategies
Kersten Kloss - Web Strategist
With a Calgary Marketing Company
SEO Interview Marketing, Web Video Production
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A Calgary Marketing Company | Web Marketing Strategy Blog


It is Possible To Benefit From Social Media
Monday, 14 May 2012 00:00    PDF Print E-mail
Pure Marketing

You Can Make Money on Social Media, TodaySexy Housewife Making Money on The Internet

If you want to expand your business beyond a local revenue plateau, you need to understand how social media sites like Facebook and LinkedIn can work for you. These sites are the hidden gems when it comes to growing new revenues for your business, whether you are in Calgary, Canada or anywhere else in the world. Put your hard work to drive new revenues toward your business to productive you when you start using Facebook for business because a page on Facebook is easy to update, easy to track customer usage, and you can even link product sites so that you can make money on Facebook directly. If you are ready to step out of the cage that is local business and become a global player, here's how you can do it.

Your Customers Want Valuable Information, Not a Hard Sell

The only thing that is truly valuable in the information age is information itself. More than cash or gold, your customers want free and valuable information from you that can help out their lives in some way. When you can provide this in a way where your customers cannot get it in any other fashion, then what you are doing is creating a relationship that could be potentially life long where you are able to make money on Facebook. In order to maximize your Facebook marketing campaign to be making the most money off of Facebook, here is what you need to be doing:

Many businesses post updates multiple times per day. Customers like information, but not that much information, so don't go crazy. I've failed at this before.  Take my advice... cool it... people get annoyed around a chatterbox.

Don't post updates that talk about how great your organization is. Your customers want information that is valuable to them, not self-serving posts about how great you are.

Make sure you are posting consistent updates that have valuable information and product links sparingly. Consistency is more important than volume. If you are predictable in your posting habbits, people will regognize you as a regular contributor.

Need a Bigger Network? Check Out LinkedIn

Have you ever wondered what LinkedIn is and what it can do for your business? LinkedIn is like a social network for business people that is exclusively about business. Your network that you build as a business owner or as an employee on behalf of a business really is your ticket to success. It doesn't matter if your company is based in Calgary, Canada, or anywhere else in the world, for that matter – your ability to build relationships with other business people is the first step that you need to take to be able to build your business revenues. Add some back links to your LinkedIn work that you do online for your website and you'll have a powerful social networking profile that will bring you targeted visitors in droves.

Is Making Money Through Social Media That Easy?

From posting occasional links that have great deals on them in the minds of your customers to even installing a plugin that lets you be able to sell directly from your Facebook page, your business opportunities are just starting to hit the global stage. Make money on Facebook with these easy tips and discover for yourself what kind of revenues you could be making with just a little work on your socialnetworks. You just might find that Facebook for business was what was missing from your business plans all along.

A Growing Number of Social Media Support Tools Help

If you are looking to leverage new online technologies but need a little hint or two Ask a Web Strategist Here: http://www.askawebstrategist.com/get-help-now-ask-a-question/social-media

Kersten Kloss is a web strategist located in Calgary, Alberta, Canada

 
Google Me Up, Scotty! Getting Found Online
Monday, 07 May 2012 00:00    PDF Print E-mail
Web Strategy

google_me_up_scottyFind Out What You Need To Do To Increase Your Online Sales

If you want to see your online sales increase, then one of the simplest methods of making this happen in the global marketplace today is to be able to increase your Google rank. If you need help wading through the volatile waters of search engine optimization, which is commonly known as SEO, your Calgary, Canada connection can help make that happen for you. Whether you simply want to help promote your online sales through a small video marketing campaign or through a full fledged SEO campaign that includes all the works, here is how you can be able to make that happen so that your online sales skyrocket.

You've Got to Have Your Google Rank Land You in the Top Three

You've got to Google me up to the top three in every keyword that your business is interested in to be able to maximize your sales. There's just no other way around that fact. That's because a vast majority of people will only click on one of the top three search results when it comes to search rankings for their keywords. Hitting the first page of a result is ok, but over 90% of the traffic for your keyword won't come your way if you aren't in the top 3 results. If you hit the second page, you've got a lot of work to do because you're going to be getting less than 1% of the traffic. You can increase your social marketing effectiveness on your keywords, however, by utilizing the following items:

Socialization add ons and applications on your website, including Facebook, Twitter, & Google.

Video marketing through links to your YouTube channel.

Installing backlinks to your site through other domain owners.

Having sales content that is dense and relevant around your key words and phrases that you believe will drive in traffic.

Consistency is the key to all of this because you've got to have all of this happen on a continuous basis as 35% of ranking results at the time of writing this comes from refreshed and relevant content. You can do all of this yourself, but it does take up a lot of time. If you don't have that time, let your Calgary, Canada connection help you out.

If You Focus on One Thing, Make It Socialization

One of the biggest factors to getting your page to rank, though Google tends to deny it, is having appropriate socialization on your site. You can do this with Facebook plug ins, but you can also do it by just adding a Google +1 box on your site. Your Calgary, Canada connection knows that with Google socialization that is embedded in your HTML code with just a little help from a social media marketing campaign can help boost your Google rank in no time at all. By letting your customers know that you have a great price on your item or service, you'll get natural socialization points, and that will lead to big boosts in your page rank through +1 clicks.

You can increase your online sales easily when you know what it takes to get your page to rank. You can do this all on your own or you can save the time and have your Calgary, Canada connection give you an affordable package that can boost your ranking quickly. Find out the potential of your online sales today with the right SEO package installed on your site!

There are many new technology tools available to help you get found on-line.  If you are looking to leverage new online tools to assist with your business communications, Ask a Web Strategist Here:

http://www.askawebstrategist.com/get-help-now-ask-a-question/get-found-on-line

Kersten Kloss is a web strategist located in Calgary, Alberta, Canada  (403) 775-6969 ext/2

 
Better Business Communication Will Improve Your Bottom Line
Sunday, 29 April 2012 02:00    PDF Print E-mail
Collaboration

Calgary Maketing Company: Customer Service Is The Key To SuccessCustomer Service Is Your Key To Success

Whatever your business is, or wherever your business is located, you'll discover that what brings about customer loyalty and repeat sales is your level of competent customer service. If you find that your customer service is lacking, you can increase your satisfaction levels by improving your business communication internally, hiring out the task to a PR company, speaking through your investor relations, or through building solid customer relations. Whatever you decide you need, here is what it takes to make sure that you get the right level of customer service for your organization.

No Matter How Obstinate They Are, Build Bridges with Your Difficult Customers

Some customers just love being difficult. Even though the customer isn't always right, because the customer feels that they are, we have an obligation to at least try to meet in the middle. One of the easiest ways to do this and improve your customer service ratings in the process is to start building relationships with your customers. Check in with them once and awhile when things aren't bad. Get feedback when your customers are happy and angry. When you have negative complaints coming from your customers, just one complaint can affect 10 other potential customers in a negative fashion. In return, a positive comment through word of mouth or the internet can bring in five potential new sales. As you can see, the stresses on customer relations is key to building business, whether that business is in Calgary, Canada or elsewhere.

Making Sure Your Internal Business Communication Is Up To Par Helps

If you want to improve your customer relations, then one of the most effective and easiest ways of doing this is by improving your business communication. It doesn't matter where your customers end up coming from – what matters is that your ability to have effective business communication will meet their perceived needs to have a resolution from your business. If you don't expect your departments to speak effectively with each other, then you can't expect to have effective customer service. And if you can't expect decent customer service, then how can you honestly expect to have customers who want to purchase your products or services on a consistent basis? You could hire a PR company to assist your deficiencies, but the reality is that you simply need to buckle down and make some changes and then enforce those changes.

You Have To Want To Have Good Customer Relations

Customers are more than just a means to make money. Sure their money is important, but they are people and should be treated as such. If you present to a customer that you don't really care about them, then it is a reasonable expectation, you figure, that people aren't going to care about your business, right? Whether you are in Calgary, Canada or elsewhere in the world, attempting to take advantage of your customers or downplaying their intelligence is a mistake. Happy customers that feel like that have a great relationship with you are customers that will bring in repeat sales. That's what good customer service and business communication means to your future.

You can improve your business communication today even if you feel like you've got the best communication that you ca possibly have. Audit your complaints to see where you can improve and find out how you can expand sales even more.

There are many new technology tools available to assist you with you customer service and communications needs.  If you are looking to leverage new online tools to assist with your business communications, visit:

http://www.askawebstrategist.com/get-help-now-ask-a-question/communications

Kersten Kloss is a web strategist located in Calgary, Alberta, Canada

 
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