Only 2 out of every 10 people that are going to visit your website are ever going to want to visit it for a second time. That means you must not only make the most out of engaging the 20% of people that are interested in what you have to offer, but there can be great revenue gains to be made if you can engage the 80% of people who just look at what you have to offer just once. Is there a way that you can get to know the people who are visiting your website beyond what you are seeing in your analytics?

A Chat Bubble Is Where It's At!

Visitors don't want to be your statistics. They want to know that you care about them, what their needs are, and if you can meet those needs at a better price than your competitors can. 71% of people, in fact, expect to have access to immediate help online so that they can have their needs met as fast as possible. If you're not able to do that, you're going to lose out on a lot of business to your competitors, even if your price is a little bit better. Why? Because customers want to do business with someone where they feel like they have built a relationship. They want to be loyal to someone. How can they be loyal, however, if you haven't engaged them in any way? That's where the chat bubble comes in.

Relationship Building From an Automated Tool?

Out of the 80% of visitors who are currently leaving your website and never coming back to it, 48% of people are going to leave simply because you didn't engage them in any way whatsoever. That means you have the potential of salvaging over half of your visitors that bounce. With a chat bubble installed on your site, you have a virtually maintenance free way of engaging the people who want that kind of interaction with little risk of offending visitors who want little or no engagement at all. Even if just 2% of people you engage with a chat bubble turn into customers, how much could your revenues increase because of it?

People Visit Your Site For a Reason

About 60% of people today do their own research on the internet regarding the products and services that they need or want. These people have come to your website for a very specific reason. If you don't have the information that they need in order to make up their mind regarding what you have to offer and you've offered them no means of finding that information, then they're just going to leave. 83% of people need help with their investigation of your product or service. That's why a chat bubble is almost a necessity on today's website – it is a helpful tool that lets you engage customers and help customers find what it is they want or need. If you don't have a chat bubble, the only thing you're doing is inviting your visitors to spend their money at your competitor's site.

photo credit: stillframe via photopin ccHow to 

How To Get Sales Leads: Post It Notes To Generate Leads?

We all use Post-It notes to remind ourselves to get stuff done. We can stick those little notes virtually anywhere to communicate a short message to virtually anyone who is living or working with us. In many ways, the Post-It note is the original text messaging tool! Can these little squares of sticky paper actually become an effective way to generate sales leads?

It Personalizes the Sales Form Letter

How many times have you seen a business struggling to make ends meet and look for low-cost solutions to get their brand out to their local community? One of the cheapest and easiest ways to do that is to write what some might label a “cold call” letter that is written to local business leaders. In this letter, one would tout the benefits of doing business with their company, include some contact information and some brochures if they are available, and then in a week or so you would call to follow up on that letter. With the Post-It note, you get an easy tool to personalize that sales letter, invitation, or whatever else you might be sending out to garner attention for your business. Just a short note like: Hi Paul, I thought you would like to see this because I think I can save you quite a bit of $$ just by using our services. Let's talk about it soon. -Your name

People Want Relationships In Business

By making the sales call personal, what you are doing is creating an environment where you are inviting a relationship to be formed with someone. People want to do business with companies that care about them and what their needs are and a formulaic letter just doesn't make the grade for most people. A simple Post-It note with a personalized note, however, communicates that you have taken the time to examine what that potential customer might need, what you might be able to do to help, and most importantly, that you care about them.

It Helps To Engage the Conversation

When was the last time your cold call efforts was 25% or more? That can really happen by using personalized Post-It notes. A lot of companies are satisfied with a return rate that's half that and conversion rates of 2%. Why choose to settle? And if you're not into sending out Post-It notes that are handwritten or you just don't have the time, there are other ways that you can send out the personalized touch that will make people want to engage you: a simple “thank you” with your signature on the back of your business card when completing an order; a card with a web address that you've created that has helpful information for your targeted consumer with your signature or highlights; or even just a handwritten small note saying you appreciate their time. What matters the most is that you are willing to take the time to build your client base. If you're not willing to invest the time it takes to add a personal touch to your sales pitch, then there's no reason to expect a personal response because of your sales pitch. Post-It notes are a cost-effective and time-effective resource that you can use to generate more leads. With more leads, how much more business could you be doing?

Looking for more advice like How To Get Sales Leads?

CLICK HERE to watch an episode of Kersten and Chris's online business show BizDev Weekly explainin the entire process.

Chris Hamilton and Kersten Kloss run New Lucid, a business development group located in Calgary, Canada that bridges new world communication tools with old-school techniques to drive client sales.

Visit NewLucid's Website if you need business development help. Or call 1(403) 775-6969

Title:  How To Get Sales Leads: Post It Notes To Generate Leads?
Popular tags: how to get sales leads, Marketing idea, how to get sales leads, generate leads, calgary lead generation, calgary sales leads