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Kersten Kloss Web Marketing Strategies
Kersten Kloss - Web Strategist
With a Calgary Marketing Company
SEO Interview Marketing, Web Video Production
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Shandra Carlson
Date: Jun 10, 2010

I really appreciate Kersten's quick turnaround times, the support he provides and the comfort level he has provided in ‘showing me the ropes’. Whenever I’ve come across a glitch or concern, Kersten has been available to either walk me through it or have it fixed in record time. Kersten make...
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I Operate a Local Calgary Marketing Firm.  My Calgary Marketing Strategy Services through New Lucid Group of Companies include:

 

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A Calgary Marketing Company | Web Marketing Strategy Blog
About Click Through Advertising
Wednesday, 28 December 2011 07:17    PDF Print E-mail
( 1 Vote )
Kersten's Ramblings
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Are you frustrated with "Click Through" advertising?

Are you paying money for people to blink in front of your product? 

I'd like to post an analogy and an example to generate some conversation around this topic.

"A bottle of snake oil you bought  is not going to necessarily cure your acne on it's own...there is no magic potion in snake oil that works on your problem. It's just liquefied snake. But washing you skin each day (with a little snake oil mixed with soap and water) will keep your skin clean and therefore reduce the intensity of your acne problem....  So indirectly it works... so you buy it feeling satisfied."  

Is Click Through advertising... your oil?

First let me look at everyones obsession with CTR (Click Through Ratio):

What's good, what's the norm?  0.02%-0.05%,  0.10%-0.25% or 1%

My take: Who cares about comparing CTR to industry averages as the real aim is to convince traffic to engage you in a transaction.

I could probably get a 2% CTR if I promised a an unbelievably amazing "free" thrill.  Will visitors pay money for that thrill? Will they even leave me their email address for it?  Could I monetize on the traffic? Probably not.

Second:

Misleading advertising to attract click throughs: misleading ads create false hope for both the merchant and the client. 

I used to set up brew your own breweries/wineries in Canada where liquor of any type is heavily taxed.  

The owners of these shops would naively think that posting a "1/2 price beer/wine" sign on the street would attract qualified new customers.  It drew in some interest from walkers-by that thought "who's this crazy?" The traffic seldom converted. Can you guess why?

Because the ad misled the public into thinking they could immediately purchase a bottle of wine or a 6-pack of beer for 1/2 price.  They discovered quickly that they needed to brew 7 cases of beer or 2 cases of wine and wait 3-6 weeks to pick it up. They felt duped and they never came back. Trust was eroded. 

The real objective is a quality transaction that can somehow be monetized, either immediately or some time in the future:

At the end of the day, If you can sell 10 products a day for $100 each at 50% margin, with a budget of $2.50 a day for 10,000 impressions on Face-Book, then you might not be doing so bad. That's how you need to look at it.  0.01% for one person might be great... while another may need 0.2% to break even.

Then there is the idea of list building to leverage audience networks.  Pay to get subscribers, then leverage the list... How do we attach a price tag to that?

What's your feeling on "conversion"  let us all know.

http://AskAWebStrategist.com/

Further Research:

I Interviewed the author of Google AdWords for Dummies, Howie Jacobson PhD last month about Google AdWords... Have a look: http://netcastevent.com/component/rsevents/event/64
 
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Strategies For Marketing Boot Camp Event
Thursday, 18 August 2011 11:48    PDF Print E-mail
( 1 Vote )
Pure Marketing
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Strategies For Marketing Boot Camp: Attendees at last keynote speech hosted by Chris Hamilton and Kersten KlossJoin Chris Hamilton, a contributing author to the Amazon Best-seller Social Boom and Kersten Kloss, a 20 year veteran product developer, web strategist and host of NetCastEvent.com, as they share their new world marketing techniques with small to medium sized business (SMB) operators and owners in a three hour informational bootcamp.

Bring your notepads and laptop computers!
Most of these techniques can benefit your business now.

Wednesday September 14th, 2011 from 9:00 AM to NOON

CLICK HERE to attend in person at The Glencoe Club
CLICK HERE to attend online through a live Webcast Event 

Who Will Benefit From a Strategies For Marketing Boot Camp?

Small business owners, sole proprietors, sales people, anyone who needs to get the word out on a product or services

What Sales and Marketing Information Will you Learn?

10 proven techniques that will bring you new business 
How to implement tactics that will allow you to attract sales leads
Implementing a "Set-It-And-Forget-It" Marketing Campaign

 

Marketing Strategies Being Tabled:

  • Strategies on building trust with prospects on-line
  • Understanding content delivery and blogging
  • Converting web traffic into business leads
  • Optimizing you web presence for search engines
  • Creating an online store
  • Leveraging social networks and forums
  • Using online video to stand out on-line
  • Running events (online and real world) to build business
  • Reinventing email marketing
  • Google tips and tricks
  • Using search tools to find information about your industry, competitors and yourself
  • Using free internet classified tools to find business
  • Building a real word and online referral system

Plus a whole lot more...

Web Strategies for Marketing Boot Camp Is An Exclusive Learning Opportunity: 
Combined as a Boot-Camp Seminar and a Business Networking Event

Meet with interesting industry professionals and learn about cutting edge sales and marketing techniques in a casual setting at one of our marketing bootcamps andnetworking events. Our venues are about fostering meaningful business relationships, creating partnerships and affordable learning.

Join the Event at The Glencoe Club in Calgary  CLICK HERE TO REGISTER FOR THIS BOOT CAMP

Can't make it in Person? CLICK HERE JOIN OUR EVENT ONLINE

Through an online broadcast hosted by NetCastEvent.com



The Glencoe Club is one of Calgary’s oldest and most established premier private sports and social clubs, providing programs and services since 1931, The Glencoe Club is conveniently located near downtown Calgary, between the beautiful communities of Mount Royal and Elbow Park, in southwest Calgary. 

We have booked the West-Room for this event. This room will accommodate up to 80 attendees and will include Coffee for refreshments.

Since this club is exclusive to members and guests only, all attendees must register in order to gain attendance. Anyone not on the list will be turned away at the door.

You must register to attend in person.  A $15 Registration fee covers the costs of renting the facilities.

You will not be allowed entry into The Glencoe Club without a ticket.

On-Line attendance is FREE.

LIMITED SEATS AVAILABLE: REGISTER NOW

Event Sponsors

 

Sponsored By: RefreshedIT.com SalesTipADay.com

Sponsored By NetCastEvent.com Sponsored By Raisemarketing.ca Web Strategies For Marketing Boot Camp
 
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Free Invitation: Help Me Evaluate Google+ Plus
Thursday, 04 August 2011 14:34    PDF Print E-mail
( 0 Votes )
Web Strategy
Comments (5)

Google Plus

Google Plus is being touted as a Facebook Killer!  

I'm not sure about that yet, but I do know one thing, Google Plus shows incredible potential as a very powerful business networking tool.

Features:

Multiple Social Groups (Circles)
High Quality News Feeds (Sparks)
Group Video Conferencing (Hangouts) 

Click here for more information about Google Plus.

Join me in my test of Google Plus!  

Click Here to add me through my G+ profile. 

Need an Invitation to Google Plus?  

Don't have a Google+ account yet and want an invite?  I would be happy to send you a personal invite to join the Google+ test!  Simply opt-in to my e-mail updates in the left column below and I will send you a personal invite. Please allow me one or two days to respond.  You can opt-oput at any time.

 

I will report back here on my observations!
 
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